Blue's Clues for Success
Anyone with small child should know what Blue's Clues is. But most don't know that Blue's Clue changed how we watch TV today. In fact, you could argue that American Idol and other shows that ask us to vote are a product of a path Blue's Clue created. Blue's Clue made TV different. It was the first children's show that sought to interact with the viewer. The host would actually; talk directly to the child watching. This had never been tried, but the creators of the show had studied advertising and vehicles such as the Publishers Clearing House competitions. Seems these types of advertising resulted in higher participantion.. sales. To realize the impact of this approach, ask yourself if you know who Ferris Bueller is? It could be considered the adult version of Blue's Clues. Interactivity allowed Blues Clues to increase attention (and thus advertising dollars) to great heights!
There are other lessons to be learned from this show. What else did they do to make Blue's Clues the Top Children's Show. They had a good brand. The were focused.. Here is there definition of how they branded the show:
"When you are crystal clear about who and what you want to be in the mind of your customer, and you manage every detail of your business so that customers see you as being in a class of your own, you will have branded your product."
Posted at 06:43AM Feb 13, 2007 by mowen in General |