Thursday Aug 10, 2006

Selling Yourself - Biggest Mistakes

Everyday, we meet peole and sell ourselves or a product to them. It can be as simply as encouraging your boss to let you lead a major project or as complex as selling an entire new product line to a customer. In all cases, there are actions that might diminish your chances of being successful. So, in an attempt to explore this question, I thought it would explore what are the biggests mistakes sales representatives make.  Tom Atkinson and Ron Koprowski at the Forum Corporation have researched this very subject.  The top nine reasons (In rank order of frequency) people say you fail to sell them on a product are:

  1. You didn't follow up with me.
  2. You didn't listen to my needs
  3. You didn't follow my organizations policies and procedures
  4. Your too pushy, aggressive or disrespectful
  5. You didn't explain your solution adequately
  6. You made exaggerated or inaccurate claims
  7. You didn't understand my business
  8. You acted too familiar
  9. You didn't know or respect the competition
So, next time your trying to do a little personal selling, make sure you take these to heart. For me, the top 7 are huge issues in the building of strong relationships with powerful people. 


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