Thursday Jun 01, 2006
What's your brand story!
A common theme now in leadership is branding yourself. A new book out I would recommend getting is UR a Brand by Catherine Kaputa. Trust me, I get nothing from this, I just wish I had written it first. Kaputa does include some overlays of strategic planning and could include more on finding your passion first, but her book does share clear strategies for increasing your success as a leader. One of my favorites is her list of Self-Brand Strategies:
- Be the First: Dell
- Be the Leader: Jack Welch and GE
- Take the Anti-Leader Position ie. Apple vs the Dark Side of the Force
- Own an Attribute: Volvo is Safety
- Magic Ingredient or Process: Chef Paul's Special Sauce
With each strategy, she seeks to give you personal exercises to apply to yourself. It is a good read and many of the examples bring home the message.. Makes you think, whats the brand of this blog.. Well.. we are the first Leadership Blog on the NCSU Library blog list.. hmm..Not sure that will get er done. guess we have some work to do to brand this blog?
Posted at 10:29PM Jun 01, 2006 by mowen in Focus on Customer |
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