Megan's Weblog

Bigger is better...???

So, it has typically been a custom that "bigger is better." We appraise bigger cars, houses, etc. as more superior. However, technology is quickly evolving to the point where bigger is less advanced. Apple's iPhone is the epiphany of more compact and smaller is better. The technology of the iPhone includes the functions of the typical iPod and a cell phone. The iPhone holds pictures, songs, has internet access, and the capabilities of a cell phone. Apple even has programs that you can download onto your iPhone to allow more functions. Apple is trying to squeeze as many capabilities as possible into a single piece of technology.

How is society reacting to the iPhone though? Is society adjusting to the smaller is better philosophy that Apple is promoting? Or is Apple promoting the smaller is better philosophy because that is what society demands? I believe that society is demanding better products that will do more. I think consumers want to be reassured that they are getting the full potential from the product they are purchasing. Similar to the iPhone is the Blackberry. I have seen tons of commercials lately promoting the new Blackberry. The Blackberry has similar capabilities to the iPhone. It is a cell phone that stores music, holds pictures, and e-mail capability. Blackberry is either competing with the iPhone, or they were both developed to satisfy consumer demands. I believe that consumers are demanding a product that has large capabilities and companies are competing to create a better model.

Posted at 04:31PM Dec 06, 2008 by Megan Szakasits in General  |  Comments[0]