Greetings! Let me introduce this blog and its authors.
My name is Erin Degerman and I am a senior in Business Management with a concentration in marketing, at NC State's College of Management. I have loved my time at the College of Management and I am looking forward to graduating in May.
For one of my last courses at NC State, I am enrolled in Professor Claudia Kimbrough's Integrated Marketing Communications course (BUS 465). The course is about combining classroom experience with real world application. This blog will chart our progress and relevant issues that come up along the way.
This year, the two sections or classes of students taking this course (approximately 80 students) are working on promoting brand awareness within the college. We'll be hearing from Cross and Associates, the marketing firm that is working with the college's communications office; Red Hat, a company that does a lot with internal communications and branding; and a few other speakers.
Both classes have class leaders and then under those, team leaders and their teams who are responsible for different activities. Overall, the students have ownership of the ideas and work, provided everything is approved by our advisors: Anna Rzewnicki and Claudia Kimbrough.
This concludes our first post and we invite you to return and post comments!
Greetings! Let me introduce this blog and its authors.
My name is Erin Degerman and I am a senior in Business Management with a concentration in marketing, at NC State's College of Management. I have loved my time at theCollege of Management
For one of my last courses at NC State, I am enrolled in Professor Claudia Kimbrough's Integrated Marketing Communications course (BUS 465). The course is about combining classroom experience with real world application. This blog will chart our progress and relevant issues that come up along the way.
This year, the two sections or classes of students taking this course (approximately 80 students) are working on promoting brand awareness within the college. We'll be hearing from Cross and Associates, the marketing firm that is working with the college's communications office; Red Hat, a company that does a lot with internal communications and branding; and a few other speakers.
Both classes have class leaders and then under those, team leaders and their teams who are responsible for different activities. Overall, the students have ownership of the ideas and work, provided everything is approved by our advisors: Anna Rzewnicki and Claudia Kimbrough.
This concludes our first post and we invite you to return and post comments!
Erin Degerman
Posted by eedegerm ( Feb 13 2007, 06:49:27 PM EST ) Permalink Comments [0]