BUS 465 Blog

Hi! My name is Matt McLaughlin and I am the second author for the Bus 465 web log. I am a senior in Business Management and will be graduating this May after I complete an internation marketing program in southern France.

Erin and I will be updating you with the developments of the Bus 465 semester project. Our project is focused on improving the brand image for the College of Management here at NC State. The two classes under Professor Claudia Kimbrough that are involved in this project have separated into three groups: Events, Internal Communication, and Research. Each of these groups has been commissioned to focus on different aspects of the project. We will be updating you with the progress from each section.

Stay tuned for more exciting news!

Greetings! Let me introduce this blog and its authors.

My name is Erin Degerman and I am a senior in Business Management with a concentration in marketing, at NC State's College of Management. I have loved my time at the College of Management and I am looking forward to graduating in May.

For one of my last courses at NC State, I am enrolled in Professor Claudia Kimbrough's Integrated Marketing Communications course (BUS 465). The course is about combining classroom experience with real world application. This blog will chart our progress and relevant issues that come up along the way.

This year, the two sections or classes of students taking this course (approximately 80 students) are working on promoting brand awareness within the college. We'll be hearing from Cross and Associates, the marketing firm that is working with the college's communications office; Red Hat, a company that does a lot with internal communications and branding; and a few other speakers.

Both classes have class leaders and then under those, team leaders and their teams who are responsible for different activities. Overall, the students have ownership of the ideas and work, provided everything is approved by our advisors: Anna Rzewnicki and Claudia Kimbrough.

This concludes our first post and we invite you to return and post comments!

Erin Degerman