BUS 465 Blog


20070330 Friday March 30, 2007
Make Sure Your Baby's Name Doesn't Rhyme with Something Bad

This isn't about naming your baby correctly, but as any poorly named child could tell you, it is something you should consider.

This is about what we are calling our big event. I think it's fair to say that there are a couple of people who have their dog in this fight as to what it should be called- but mainly it goes between our class of BUS 469, The Administration, and COMSAB.

Lets go through what has been put on the table:

1. Real Deal Event- now this is a proper title from our perspective as the class, it keeps the focus on brand awareness and tells people that it is an event.
2.COMSAB Olympics- The college hosted the COMSAB Olympics last year and it was open to all students but also included an Olympic style competition between the different organizations within the college. Since the events themselves are somewhat similar we merged with the COMSAB Olympics and our event so it could be bigger and better.
3. Real Deal Event/COMSAB Olympics- The obvious compromise- just put a slash. Not very pleasing aesthetically and a lot more to misspell when you're chalking. (Case in point for a donut eating contest I wrote dont eating contest, whoops, where's the rain?)
 4. Real Deal Field Day is the official name- this is what we decided on, I'm sure after many a Re and CC back and forth to give everyone in charge a headache.

So we have moved on from Olympics (potentially denoting you must have some kind of skill or will be incredibly embarrassed if you participate) to Field Day where most of us had fun, if not got some ribbons. Maybe we can have ribbon prizes for this too, or is the short few weeks to graduation just making me nostalgic? 
  
The interesting thing to me was just how passionate my class was in discussing this. I didn't get to see the meeting with anyone else or any of the exchanged emails but I feel like there was a lot of emotion with deciding the name. I think all parties want to just promote the college and have students come out as the bottom line- but once you have your idea it is hard to change it, unless you're used to changing your ideas. The importance of a name is overall to clearly define what it is, and emphasize what you want. Real Deal ephasizes the branding campaign and Field Day helps the students to understand what it actually means, and hopefully allure them to the field for the revelry! 

On a slightly deeper note I think this clearly shows how we associate naming with possession and dominance over something. You give friends and lovers pet names, nick names, code names. You name your dog, your car, maybe you're house...there was mention of this being "our" idea (and in part it was) we should be able to call it what we want! Depending on what we end up doing after we get into the "real world" we likely won't be enjoying this kind of possession over our projects even if it is ours from birth to death, the other departments and the bosses will have a say, and that might be all she wrote.

And because it's Friday.

Posted by eedegerm ( Mar 30 2007, 01:51:47 PM EDT ) Permalink Comments [5]