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Verizon Wireless, the No. 2 U.S. cellphone
carrier, passed on the chance to be the exclusive distributor of the iPhone almost two years ago, balking at Apple's rich financial terms
and other demands.

Among other things, Apple wanted a percentage of
the monthly cellphone fees, say over how and where iPhones could be
sold and control of the relationship with iPhone customers, said Jim
Gerace, a Verizon Wireless vice president. "We said no. We have nothing
bad to say about the Apple iPhone. We just couldn't reach a deal that
was mutually beneficial."

Verizon's decision to pull the plug on talks
sent Apple into the waiting arms of Cingular, which will be the
exclusive U.S. carrier for the iPhone. The multifunction device is
expected to ship in June and cost about $500. You can also visit microsoft zune blog if you are interested in knowing the details.

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