BUS 465 Blog

Field day was great! We had a good showing of students and faculty come out and even a visit from the Deans!

I lost the joust, but I did make it to the second round. It was really a lot harder than I thought it would be, a real workout. Maybe we should get one set up in Carmichael Gym. I don't know the final outcome of the Olympics but when I do, I'll let you know.

The field day had events like the trike race, obstacle couse, basketball, golf, joust and sumo wrestling. We had BBQ, pizza, popcorn, snowcones, and cotton candy. Such good food that we ran out of the main items- which would make me think there were around 500ish total people there? I feel like I'm inside a 3rd grade word problem for math... if the NCSU students had a 150 lb pig and 10 pizzas plus popcorn and snow cones how many students could they feed? Which reminds me, I've heard but haven't seen this new show "Are You Smarter Than a Fifth Grader?" on FOX which pits you the adult against Suzie Q in fifth grade. Of course we don't know some..most..of the answers to Jeopardybut we can't so readily excuse for this show. I just took their quiz online and I was smarter than a fifth grader, that makes me feel a little better about May 12 now. 

But really other than having a lot of fun I think we effectively communicated our branding campaign. Our t-shirts were rockin' awesome and we made people find out about the Real Campaign to get the t-shirt or coozie and then tell us about it before they got something. Apparently we even grilled the Dean when he came up to the table, but who else to better understand it?

I was going to post pictures of the event but ran into some issues, so for now just recall your fond memories or use your imagination. We even were written up in the Technician.

If you're graduating, don't forget to pick up your robe soon or you'll be in trouble!

Erin

This is our slideshow that we presented a few weeks ago, chopped up into five parts. They are in order, but there is some overlap. We ran into some trouble being able to post only a certain size of file..

One

Two

Threea

Threeb

Four

On a side note, this took me f-o-r-e-v-e-r to figure out how to do it. I went to see our new webmaster but promptly forgot what exactly he had said when I got home. He's very helpful. You should stop by and say hello, his office is next to Anna's.

Erin

Well, I have just come from our Business and Breakfast event- it was great! If you missed it, I enjoyed eating your donut.

We had a good showing of students, faculty, and staff and from what I could tell people were actually engaged in the purpose of the event- which was to let people within the college know about the get real. campaign and what it was all about. We were also able to talk up the Real Deal Field Day event for this Thursday. And just to tell you again, that is on the Fox Field beside Nelson from 11-3 this Thursday. We'll have food (120lb pig pickin) and games (interactive playground fun) and also some cool t-shirts.

We painted the tunnel last night to advertize for these two events, and that was really fun! I'll post up the pictures when I get them, they are really fun to be sure! But as we were leaving, some dudes started tagging over it. I haven't walked through the tunnel today, but I can imagine that their artistic additions to our painting rivals that of bathroom stalls and desktops.

I'll be sure to write again about how field day goes. Who doesn't like being a little kid again? I know my rommate and I ran after the ice cream truck man the other day, although prices have gone up....

Erin

So, I just copied this from Anna's news in case you blog readers don't see that. But I did improve it with fun links- enjoy. And can I just say I'm hoping to win the jousting part or the Olympics for Ambassadors.

Business & Breakfast, Real Deal Field Day, April 10, 12

Mar. 29, 2007 - Get a taste of the College of Management?s new ?real? campaign with a pair of activities scheduled for the week of April 9. The events? organizers are featuring free food, games ? from a basketball shootout to sumo wrestling ? plus a chance to meet people from various student organizations, academic programs and offices in the college.

Two events have been scheduled:

• Business & Breakfast, Tuesday, April 10, 9:45 a.m. ? 11 a.m. in the Nelson Student Commons, for all members of the college community, and
• The ?Real Deal Field Day,? with inflated game stations from Interactive Playground, plus COM Olympics, a pork barbeque, pizzas and more, on Thursday, April 12, 11 a.m. ? 3 p.m., at Marye Anne Fox Field, behind Nelson Hall.

Student organizations will have representatives at tables talking about their activities ? when they?re not competing for the COM Olympics trophy. Field Day visitors can take their turn at the games as well, although they won?t be competing for the prize.

All members of the college community ? and prospective transfer students from across campus ? are welcome to participate.

The events are being coordinated by students in the undergraduate Integrated Marketing Communications Class (BUS 465) taught by instructor Claudia Kimbrough, in collaboration with the College of Management Student Advisory Board (COMSAB), which is sponsoring the COM Olympics. 

In addition to food and fun, the BUS 465 students also have a very specific goal in mind: to help create awareness about the college?s new ?real? campaign, which emphasizes the college?s focus on enabling students to gain a real-world perspective through their coursework, networking, project-based learning, internships and other experiences.

The campaign had a ?soft launch? last fall, when the ?real? message began to appear on various college communications materials. It expanded to the college?s website, a new college lapel pin, and other marketing and communications materials.

This semester, students in the BUS 465 class have conducted usability tests on the website ? their findings are being incorporated in the college webmaster?s continued improvements to the site ? as well as focus groups and other communications projects, including two t-shirt designs.

One of those designs will be on t-shirts that will be given away to Field Day participants. It will also be part of the students? artwork in the Free Expression Tunnel, where class members will be promoting the Real Deal Field Day.

The pair of events also answers a need identified in the students? focus groups ? more opportunities to get to know fellow students and faculty members beyond their own academic programs.