Imagine getting to look exactly how you always wanted, act the way you dreamed of, and travel throughout the world without worrying about cost. This is currently the experience for the 17 students in this summer's BUS 465 class
In addition to the previously mentioned project, we are also recreating ourselves in a "second life." We've chosen new names and new bodies (called avatars) and are travelling around a digital world. Now, you may be asking yourself: "Why are these students playing around with an online game for a class project?" Well, for those of you readers that don't know, Second Life is BIG BUSINESS. On their webpage, the company displays a ticker with real money spent in this digital world in the past 24 hours. On average, this figure exceeds 1.5 million dollars.
Figures like this aren't going un-noticed. Businesses are flocking to this new medium. Companies such as CocaCola are buying up real estate (called islands) and promoting their products. You can even walk (or fly) around carrying a Coke can.
In addition to advertising opportunities, Second Life also offers opportunities for companies to interact with prospective employees by both distributing information and even conducting initial interviews with job candidates.
If you want to see what the buzz is all about, creat a new name, build your avatar, and join us as we explore our own "second life."
Imagine getting to look exactly how you always wanted, act the way you dreamed of, and travel throughout the world without worrying about cost. This is currently the experience for the 17 students in this summer's BUS 465 class
In addition to the previously mentioned project, we are also recreating ourselves in a "second life." We've chosen new names and new bodies (called avatars) and are travelling around a digital world. Now, you may be asking yourself: "Why are these students playing around with an online game for a class project?" Well, for those of you readers that don't know, Second Life is BIG BUSINESS. On their webpage, the company displays a ticker with real money spent in this digital world in the past 24 hours. On average, this figure exceeds 1.5 million dollars.
Figures like this aren't going un-noticed. Businesses are flocking to this new medium. Companies such as CocaCola are buying up real estate (called islands) and promoting their products. You can even walk (or fly) around carrying a Coke can.
In addition to advertising opportunities, Second Life also offers opportunities for companies to interact with prospective employees by both distributing information and even conducting initial interviews with job candidates.
If you want to see what the buzz is all about, creat a new name, build your avatar, and join us as we explore our own "second life."
Posted by bchallor ( Jun 11 2007, 02:21:23 PM EDT ) Permalink Comments [0]