insects for advertising
This story made the blog rounds already, but I just can't help but post something about it here. Check out this video of flies being used as hosts for advertisements (the peoples' reactions are fairly amusing, I must admit):
That's right, small advertisements were glued to flies (Diptera: Muscomorpha), so that these insects could then bring clients' messages to patrons at a book convention. The Boston Herald Business and Boston Herald Blogs sections responded to this new breed of advertising with some interesting (if a bit insectophobic and punny for my taste) commentaries:
It’s a delicate balance. Eichborn wanted to convey an image of a cutesy cartoon, an anthropomorphic airplane with bulging eyes. But real houseflies spread disease and tend to congregate around animal corpses, rotten food and doggie doo-doo.
It’s the rare situation where killing the messenger makes a lot of sense.
[...snip...]
For the record, cockroaches also don’t make for an ideal advertising medium. According to Berezin, their skin is very resilient with paint. The solution, the artist suggests, may lie in using only nice and pretty insects in future publicity campaigns.
'Maybe they can start genetically breeding logos into butterfly wings,' she says.
¡Ay, caramba! Check out Emily Berezin's referenced gallery of satirical insect-derived ads. At least the dictyopterans can maintain their dignity...for now.
p.s. Bonus points for anyone who correctly identifies the fly they used:
Hint: it's not a housefly (sic!) Not that the correct determination would necessarily improve their opinions of Diptera...


















