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Wednesday July 05, 2006 |
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Lovemarks and a Sandle Company's Credo
I came across Lovemarks and thought what a great mission to aspire to. To have a 'brand' that people don't just like or know, but that they LOVE! What does it take to make that happen? Browse their site and see if the brands you love are there. North Carolina Cooperative Extension isn't listed. 4-H isn't listed. Boy Scouts, Girl Scouts and Jimmy Buffett are listed. Does a lovemark = success? Apparently not. Microsoft had 211 "Lose it" to 153 "Love it" votes. Apple had 316 "Lose it" to 2913 "Love it" votes. Linux had 11 "Lose it" to 92" Love it" votes. At last week's North Carolina Association of County Agricultural Agents meeting Ray Harris had one suggestion to make this happen. Each day go out of your way - above and beyond the call of duty - to help one person. If everyone in Extension did this how many people would we have helped at the end of a year - 10 years - 30 years??? If every Extension employee could convert just one (and I don't think we should stop at just one) person each day from being an Extension cleint to being an Extension LOVER, many of our marketing problems would fade away. I was referred to Source Vagabond's credo and thought - wow! if they come close to living up to their credo, they will be a "Loved" company. Posted by jdorner ( Nov 19 2008, 10:42:58 AM EST / Jul 05 2006, 04:28:26 PM EDT ) Permalink Comments [0] Trackback: http://blogs.lib.ncsu.edu/techtalk/entry/lovemarks_and_a_sandle_company |